First there was babyworld


I walked into a tiny upstairs office at a publishing company in Abingdon. ‘I need coffee first or I can’t function’ said Chris, the chairman of babyworld. ‘I’m kind of like that myself’ - I said. I knew Chris from our Elsevier Science days in Kidlington.

It was May 1999 and the dotcom boom was on full swing. Chris had a vision having recently become a parent that it would be great if there was a website where bewildered parents-to-be could find all the information they needed, read reviews and articles and also buy the products they really needed for their baby. A genuinely innovative idea.

This is where I came in. A small team had been assembled to handle editorial, graphic design, community features and IT - but I was there for marketing and e-commerce.

There was no facebook, no youtube, no twitter and companies were still getting to grips with what the world wide web was really all about.